• +597 7624251
  • conference@socialmedia.sr
  • Kleine Waterstraat #1

Program

Check out the official program of the Social Media Conference Suriname 2024 below!

  • 09:00 - 11:00
  • Jennifer Radke
  • Royal Ballroom

Workshop 1: Audit to Action: A Structured Approach to Strengthening Your Social Presence

As a marketing professional, you understand the importance of monitoring your competition as well as the activity of your social channels. But once you uncover patterns and gather ideas, are you confident about your next steps? And do you know how to get your key stakeholders on board? In this workshop, we’ll take a structured approach to help you put what you learn from your social media audits into data-driven reports and ultimately, into action that will lead to the marketing results you’re looking for. During this session, we will: • Audit your digital presence (and that of your key competitors) to identify strengths, weaknesses, and opportunities. • Analyze the results from your audits and create data-driven, compelling reports. • Send you away from this session with a roadmap for constructive conversations with key stakeholders to gain buy-in and apply your audits' learnings to your digital marketing strategy.

  • 09:00 - 11:00
  • Gail Meyer
  • Banquet Hall

Workshop 2: Virtual Leadership Strategies: Dealing with the new working environment

She will discuss the current resilient generation and their ease of use and dealing with new alternative working environments either virtually or face-to-face.

  • 11:20- 13:20
  • Krieshen Ramkhelawan
  • Royal Ballroom

Workshop 3: Digital to GeoSpatial Transformation: Leveraging GeoSpatial Data in your Sales, Marketing and Social Media strategies.

Discover how Geographical Information Systems (GIS technology transforms industries by providing location-based insights. GIS enhances your business and social media strategies by enabling precise targeting, personalized marketing, and data-driven decision-making. GIS and Social Media help in Community Engagement, Disaster Response, Public Safety, Promoting Tourism, Cultural Heritage, Environmental Awareness and Sustainability.

  • 11:20- 13:20
  • Gail Dewnath - Soemodihardjo & Manuella Ronokarijo
  • Banquet Hall

Workshop 4: The Art of Concepting: Emotions and Design for Better Conversion

In a world filled with content, great design sets you apart by capturing attention, driving engagement, and converting leads into sales. This workshop will teach you how to leverage the psychology of design to evoke powerful emotions, tell your brand story, and build lasting relationships with your audience. Through a mix of theory and hands-on practice, you'll explore the principles of design, how to trigger key emotions like happiness and fear, and the role of color and photography in creating relatable, impactful visuals. Participants will craft designs using Canva or Adobe Spark, applying techniques that communicate their brand’s identity and resonate with their target market, ultimately leading to higher conversions.

  • 13:20 - 14:50

Lunch

  • 14:50- 16:50
  • Enrico Bommel & Danielle Bommel
  • Royal Ballroom

Workshop 5: Navigating Growth: From Mindset Shifts to Marketing Success

Join us for an interactive session designed to empower participants with tools and techniques for mastering a growth mindset. We’ll explore the principles of a growth mindset, overcome challenges, and examine the impact on mental health while building resilience. Discover how pushing the envelope in marketing can lead to impactful results while learning effective goal setting and execution to turn aspirations into actionable reality. By implementing these strategic approaches and bold ideas, businesses and content creators can break free from conventional methods, embracing setbacks as opportunities for learning and development. Thinking outside the box challenges social norms, keeps ideas fresh, and transforms doubters into believers, inspiring you to take bold action toward your goals and demonstrating that measurable growth and community impact represent the future of marketing!

  • 14:50- 16:50
  • Selisia Verwey
  • Banquet Hall

Workshop 6: Appealing Employers: The Role of Social Media in Talent Recruitment

The marketing department can strategically use the data from the workshop with employees to strengthen the employer brand and position the organization as a Preferred Employer. This can help attract talent and improve the company's reputation both internally and externally.

  • 9:15-10:15
  • Jean-luc van Charante
  • Royal Ballroom

Opening Keynote: From Awareness to Sales: The real ROI of Social Media

Uncover the true return on investment (ROI) of social media in this insightful session.

  • 10:35 - 11:35
  • Karin Refos
  • Royal Ballroom

Individual Session: Personal Branding and Success related to Social media development

Discover the essential elements of personal branding and its impact on success in the age of social media. This session will provide actionable insights and strategies for developing a strong personal brand that enhances visibility, builds credibility, and drives professional growth.

  • 10:35 - 11:35
  • Anvit Ramlakhan, Furgell Pinas, Prewien Ramadhin, Bianca Mac Intosh - Blom & Whitney de Rijp
  • Banquet Hall

Panel Discussion: Data privacy and security

Join us for a vital discussion on data privacy and security in the digital age.

  • 10:35 - 11:35
  • Erika van der Mar, Sharda Johnn & Jill-Joy Landburg
  • SMCS Studio

Panel Discussion: Q&A - Social Media & Mental Health

Engage in an open Q&A session addressing the intersection of social media and mental health. Our speakers will discuss the impact of social media on well-being, share coping strategies, and answer your questions on fostering a healthier digital environment.

  • 11:50 - 12.50
  • Shriya Goerdayal, Jeanine Recappé, Beverly Cadogan & Ferranto Dongor
  • Royal Ballroom

Panel Discussion: Quick Service Marketing: Diverse audiences

Explore the unique challenges and opportunities in quick service marketing in this session. Learn effective strategies for engaging customers, enhancing brand loyalty, and driving sales in a fast-paced environment where speed and convenience are key.

  • 11:50 - 12.50
  • Ferry Hira
  • Banquet Hall

Individual Session: Marketing, Data and Social Media: The essential and dynamic three-way tango

In today’s fast-paced technological and digital era, marketing, data, and social media are no longer separate entities; they are inextricably linked, each influencing the other in real-time. This keynote explores the powerful synergy between these three critical elements, offering insights into how businesses can harness their interconnectedness for impactful marketing strategies. Starting with a brief focus on the basics of marketing, since this is the theme of this conference, this session will continue the focus on how data-driven insights shape marketing decisions, how social media amplifies and refines campaigns, and how all three must work together to build dynamic, responsive, and successful brands in the modern marketplace. Finally this session will focus on today’s marketing realities and possible future marketing realities.

  • 11:50 - 12.50
  • Claire Antonius, Nessa Brahim, Deborah Arlaud
  • SMCS Studio

Panel Discussion: Event Marketing

Learn the essentials of event marketing in this engaging session. Discover strategies for promoting events, engaging attendees, and leveraging social media to maximize reach and impact, ensuring your event stands out and achieves its goals.

  • 12:50 - 14.50

Lunch

  • 14:50 - 15:50
  • Derrick Klaverweide, Jaanam Bhojwani, Jerry Sadiek & Ferranto Dongor
  • Royal Ballroom

Panel Discussion: Understanding the commercial landscape

Gain insights into the current commercial landscape in this enlightening session. Explore key trends, consumer behaviors, and competitive dynamics that shape the marketplace, equipping you with the knowledge to navigate and succeed in today's business environment.

  • 14:50 - 15:50
  • Giorgio de la Fuente, Sergeo Dyon, Jill Cassie & Diego Ameerali
  • Banquet Hall

Panel Discussion: The Creative in Content Creation

Explore the role of creativity in content creation in this inspiring session. Discover innovative techniques and strategies to enhance your content, engage your audience, and stand out in a crowded digital landscape.

  • 14:50 - 15:50
  • Nigel Hintzen
  • SMCS Studio

Individual Session: Financial Reporting and Analysis for SME's

Learn the fundamentals of financial reporting and analysis specifically for small and medium enterprises (SMEs) in this practical session. Gain

  • 16:20 - 17:20
  • Leslie Lee Fook
  • Royal Ballroom

Closing Keynote: Ai Automation and Sales

The importance of leveraging AI to improve marketing and sales efforts, staying ahead of the competition in the global business landscape.

  • 09:15 - 10:15
  • Lia Bliss
  • Royal Ballroom

Opening Keynote: LinkedIn Mastery - Adapting to the Digital Age

Unlock the power of LinkedIn for your business with this dynamic keynote on Personal Branding and Hacking the LinkedIn Algorithm. Discover how to optimize your profile, create engaging content, and leverage the platform's algorithm to dramatically increase your visibility and reach. Learn proven strategies for social selling, including the game-changing power of strategic commenting, that can lead to a tenfold increase in profile views and significantly enhance your ability to attract customers, partners, and prospects.

  • 10:35 - 11:35
  • Deanne Welsh
  • Royal Ballroom

Individual Session: Crafting Compelling Messages: The Heart of Content Marketing

Discover how to create compelling content that drives engagement and builds brand loyalty. In this session on Content Marketing, learn strategies to craft effective, value-driven content that resonates with your audience and boosts your online presence.

  • 10:35 - 11:35
  • Kamlesh Ganesh, Jan van Charante, Mahogany Neede & Jill-Joy Landburg
  • Banquet Hall

Panel Discussion: Sustainable employability - a shared interest for both employer and employee

How to create a win-win for employers and employees by optimizing the use and guidelines of the SDG's.

  • 10:35 - 11:35
  • Fabian Westmaas
  • SMCS Studio

Individual Session: How Self Reliance can influence consumer behavior via social media

Explore how social media can influence safer driving behaviors, inspired by Black Mirror and real-world examples. Explore what strategies insurers can use to nudge responsible actions and promote road safety through innovative, ethical campaigns.

  • 11:50 - 12:50
  • Wonnie Boedhoe, Alexander van Petten, Roger Hogenboom & Mirdita Elstak
  • Royal Ballroom

Panel Discussion: Financial Challenges in small- and medium enterprises in the service sector

Gain insights into the financial challenges faced by small and medium enterprises in the service sector. This session will explore key obstacles, strategies for overcoming them, and practical solutions to ensure business growth and sustainability.

  • 11:50 - 12.50
  • Rebecca Issa, Ritesh Sardjoe, Chavelli Wip & Ferranto Dongor
  • Banquet Hall

Panel Discussion: Influencer Marketing for Corporate

Learn how corporations can effectively leverage influencer marketing to enhance brand visibility and credibility. In this session, speakers will share their personal experiences with influencer marketing for their corporate brands, offering valuable insights and strategies for successful partnerships that drive real results.

  • 11:50 - 12.50
  • Raoul Brahim
  • SMCS Studio

Individual Session: Finding your Enough

Raoul Brahim’s journey to creating an employee-centric culture at Adept began with a shift in mindset. Rather than focusing on maximizing profit for a single shareholder, Raoul asked himself: "How can all employees benefit?" This realization marked a turning point, as he re-evaluated what truly mattered to him. Instead of chasing external measures of success, Raoul prioritized what brought him joy and fulfillment. This new perspective helped him redefine success on his own terms, ultimately leading to a culture where every employee thrives. Now, Raoul is eager to share how finding his own “enough” transformed both his life and the company.

  • 12:50 - 14.50

Lunch

  • 14:50 - 15.50
  • Warsha Sardjoe, Mario Merhai & Ferranto Dongor
  • Royal Ballroom

CEO Panel

Join top CEOs as they discuss leadership, digital transformation, and navigating challenges in the evolving business landscape. This panel will offer unique insights into how CEOs are shaping their companies' futures in the age of social media.

  • 14:50 - 15.50
  • Brian Tevreden, Shaquille van Zichem & Aegina Brahim
  • Banquet Hall

Panel Discussion: Sports Marketing & Branding

Explore the intersection of sports marketing and branding in this engaging session. Discover how to create powerful brand narratives that resonate with sports fans and enhance brand identity.

  • 14:50 - 15.50
  • Chermain Pansa, Minanga Hertsberg & Jill-Joy Landburg
  • SMCS Studio

Panel Discussion: Social Media for Music

Join seasoned label and artist managers in this panel discussion on leveraging social media for the music industry. Discover effective strategies for promoting artists, engaging fans, and navigating the digital landscape to amplify music reach and impact.

  • 16:20 - 17:20
  • Paul Barbato
  • Royal Ballroom

Closing Keynote: A decade of Social Media: What can we learn?

YouTube's Geography Now discusses the 10-year long journey to completing informational profiles on all 193 UN nations